Product Safety
The safety of our children is a major priority for Nea Matia Inc. and SophiaDolls. As a result we have adopted a strict product safety assurance program for all of our products.
The Goddess Within
Beverley Danusis is a goddess. She is also the creator of a new line of dolls designed to help pre-teen girls build self-esteem and positive body images and find the goddesses within themselves.
The SophiaDolls, nine years in the making, will be introduced to the world March 8 when Danusis, a Fort Wayne resident, makes a special hourlong appearance on shopping channel QVC. But northeast Indiana women will have a chance to order the first edition of the dolls, to be delivered in time for Christmas, at Woman's Night Out on Sept. 20 at Headwaters Park in Fort Wayne.
In The News
Up close: Beverly ("Lee") Danusis, 60, Fort Wayne
Dollmaker with a dream deferred
Source: Rosa Salter Rodriguez The Journal Gazette
Beverly Danusis used to work in the cosmetics industry, so when she lost a good friend to suicide and then struggled with her daughter, Beth, over issues involving body image, she realized that the messages our culture sends to women about beauty and self-esteem needed a major makeover.
"Look at that," she says, pointing to one of the popular Bratz dolls - one with an oversized head on an impossibly skinny body. No real woman, she says, looks like that - except perhaps, someone emaciated from an eating disorder.
"It teaches unrealistic body image," Danusis says. "And the name - Bratz! ... She teaches you to be bratty, not to be confident. ... And this is what we're teaching our daughters!"